We Help You Automate Your Marketing Process With An Autoresponder.
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What is an Auto Responder?
An autoresponder is a series of emails, usually focused on a specific topic, delivered in a predetermined sequence at predetermined intervals. The process can begin when someone subscribes to your general email list. Alternatively, you can create new lists catered specifically to those who want the content.
Today, most email marketing services (Sendinblue, Mailchimp, etc.) offer some form of autoresponder feature. What differs between services is the level of complexity of this function. Keep in mind: An email autoresponder is marketing automation in its simplest form.
A marketing automation workflow will have a lot of variables coming into play. If/then/else conditions determine the outcome. Autoresponder sequences tend to be more rigid. They’re usually sent one after the other, at set intervals
How do you get a Auto Responsive Email Sequence Set-Up?
The truth is ... It's not easy...
Setting Up & Programming the triggers for an effective auto responder email sequence requires a professional.
Did you Know… Subscribers Open Your Emails Due To Habit.
Subscribers open your emails when they see your name. They click automatically, out of habit.
You can use an autoresponder sequence to teach your subscribers the habit of opening your emails by sending them quality information. Habits are created through a psychological process known as operant conditioning. Psychologist Kendra Cherry explains, operant conditioning:
is a method of learning that occurs through rewards and punishments for behaviour. Through operant conditioning, an association is made between a behaviour and a consequence/reward for that behaviour.
In other words, when a particular behaviour is rewarded, you’re more likely to repeat it. Over time, the rewarded behaviour becomes a habit. Habit formation specialist James Clear says that habits are formed through the repetition of three steps:
- Trigger (a stimulating event)
- Behaviour (the habit itself)
- Reward (the benefit gained from doing the behaviour)
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