We Help You Automate Your Marketing Process through Marketing Funnels
BECAUSE You Can Grow A Successful Business, Without Wasting Time & Money On Ineffective Marketing.
Marketing Funnel Set-up
A Digital Marketing Agency, Committed To Building A Sustainable World
What is a Marketing Funnel?
Marketing funnels are a useful tool to help you visualise the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.
A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps:
- Attention: A prospective customer sees your ad, social media post, or hear about you from a friend.
- Interest: They think you can solve a problem and wants to learn more.
- Desire: The prospect has done their research and wants to convert.
- Action: The prospect takes action — they buy your item, schedule a demo, or take whatever other action you want them to take.
The action can vary based on customer and industry — maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.
How do you get a Marketing Funnel Set-Up?
The truth is ... It's not close to being easy...
Setting Up & Programming a Marketing Funnel effectively to benefit your business requires a professional.
Did you know…Setting up an effective marketing funnel requires 5 steps?
- Personas: Segment your target audience into defined personas, based on their needs, motivations, goals, objections, personal and professional profiles.
- USPs: Define how your product or service is of particular benefit to your persona groups, what problems it solves for them, which needs it meets
- User Journeys: Define which channels you will use to engage your prospects, and map out all points in their journey from initial interaction to conversion.
- Top, Middle and Bottom Funnel Messaging: Consider how these benefits could translate into messaging across the top, middle and bottom of the funnel, while your prospect is gradually moving from research to consideration and purchasing stage.
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It's as easy as 1 2 3 ...
Check out our Process below
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