We Help You Automate Your Marketing Process through Marketing Funnels

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Marketing Funnel Set-up

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What is a Marketing Funnel?

Marketing funnels are a useful tool to help you visualise the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps:


  1. Attention: A prospective customer sees your ad, social media post, or hear about you from a friend.
  2. Interest: They think you can solve a problem and wants to learn more.
  3. Desire: The prospect has done their research and wants to convert.
  4. Action: The prospect takes action — they buy your item, schedule a demo, or take whatever other action you want them to take.

The action can vary based on customer and industry — maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.

Why Are Marketing Funnels Beneficial?

The biggest benefit of marketing funnels is their measurability. Your funnel shows you where you're losing customers, to help you pivot your strategy. For instance, if you lose customers before they ever get to the second stage, you need a better brand awareness campaign. A marketing funnel aids in connecting the dots between your marketing strategy and lead generation. It's the process each of your leads go through before fully becoming a conversion. Essentially, having a marketing funnel is step 0 in developing a marketing strategy that works. Marketing funnels are beneficial for understanding the buyer’s journey, tracking more than just sales, and optimizing your marketing strategy. They help you track all of your customer interactions in one place so that you can create an effective marketing strategy.

How do you get a Marketing Funnel Set-Up?

The truth is ... It's not close to being easy...

Setting Up & Programming a Marketing Funnel effectively to benefit your business requires a professional.

Did you know…Setting up an effective marketing funnel requires 5 steps? 

  1. Personas: Segment your target audience into defined personas, based on their needs, motivations, goals, objections, personal and professional profiles.
  2. USPs: Define how your product or service is of particular benefit to your persona groups, what problems it solves for them, which needs it meets
  3. User Journeys: Define which channels you will use to engage your prospects, and map out all points in their journey from initial interaction to conversion.
  4. Top, Middle and Bottom Funnel Messaging: Consider how these benefits could translate into messaging across the top, middle and bottom of the funnel, while your prospect is gradually moving from research to consideration and purchasing stage.
These are very complicated to implement if you are just starting out so…..that is where we come in

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It's as easy as 1 2 3 ...

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